Recently, we were approached by DJ/artist/proprietor Smooth City, about the possibility of doing a feature on the Buzz about his most recent business venture into the DJ merchandise world with the world-renowned Crooklyn Clan DJs/artists/proprietors Sizzahandz & Riz. We were absolutely thrilled that he came to us with this opportunity to showcase the business and to highlight the unique products currently being offered. What really grabbed our attention as we learned more about this new line of music industry products, is that the designs for these items appear to have been executed with great consideration for maximum functionality for DJs/music industry professionals.This is a case of DJ’s designing products for DJs. The innovators possess an internal first-hand depth of understanding of the product users needs and so have kept these customizations in mind while designing LiMage Clothing merchandise. The t-shirts, for example, are made with such a soft fabric called cotton slub, that allows the DJ’s skin to breathe and feel less restricted while often working in harsh work settings. Clubs and/or outdoor venues often force the artist to be exposed to extreme heat under lights, lack of good ventilation, high humidity due to large volumes of people in a closed space, or even extreme sun. These are just a few environmental factors that impact the function of a DJ’s shirt in the work place and for the first time, an industry-related company is taking not only the DJ lifestyle and image factor into consideration while designing products, but they are also creating products that will ENHANCE the performance of the artist, based on the products performance. LiMage Clothing is not limiting themselves to JUST apparel though. They have also carefully selected a wide array of high-end DJ equipment to offer to their clients. Again, each product has been given thorough consideration AND USE prior to it being integrated into the LiMage merchandise line. LiMage is a French word that means “the image”. This appears to be a key factor for this company in that the image a DJ exhibits when wearing or using LiMage products, is that he/she is INFORMED and ultimately cares about the quality and the performance of ALL of the equipment involved in a gig…including the shirt!

Please take a moment to view my Fetty Cam and read the exclusive interview responses provided to us by LiMage co-owner Smooth City!!

FETTY CAM #87!!! LiMage Clothing!

About LiMage Clothing 

“Only a certain special, select group of people have that intense passion and talent to drop a needle into the groove of a vinyl and control a crowd of people with the mere movement of a hand.
The DJs of the world are the heartbeat of our culture; they play the music that moves our bodies and soothes our souls. They jump-start our weekends and enlighten our celebrations. For the DJ, this is not a job; this is not a hobby... No. For the DJ, this is a lifestyle.
LiMage Clothing is not a clothing line; it's part of your lifestyle. It's the armor that the DJ warrior wears into battle. It is a testament to what makes, fuels and beats within the heart of a DJ. The imagery is unmistakable; the quality is undeniable. You are a DJ - this is your clothing. LiMage Clothing.”

“LIMAGE CLOTHING USES THE HIGHEST QUALITY MATERIALS, WE HAVE A UNIQUE METHOD OF MAKING SHIRTS...

THE RESULT WILL HAVE YOU REPEATING, “OH MY GOD". LIMAGE CLOTHING'S PRODUCTS WILL BRING YOU A 100% GUARANTEED COMFORTABLE FEEL. IF YOU HAVE EVER WORE ED HARDY, CHRISTIAN AUDIGIER, AND AFFLICTION, OUR COTTONS ARE MADE OUT OF THE SAME MATERIAL.

HIGH QUALITY HAS  AND WILL ALWAYS BE THE STANDARD FOR CROOKLYN CLAN WE HAVE TRANSLATED THAT THROUGH OUR MUSIC, AND NOW IT IS TIME TO DISPLAY THE SAME STANDARD IN OUR MERCHANDISE.”

“The official Logo for the inventors of Mash and Kings of Party”
Unisex regular fit s/s slub basic crew neck tee. Made with Slub, a stretchy, striated fabric knitted with unrefined cotton yarns to give this item a timelessly edgy appeal.
• 40’s 100% cotton slub jersey
• Piece dyed, satin garment washed for a super soft hand
• Resilient fabric
• Wash in cold water, tumble dry low
What is Slub?
Our Slub fabric is made with 100% cotton threads of varying width, which are loosely knitted together to create a super soft jersey that’s got the worn-in texture of Burnout and the streaky look of our Eco-Heather.”

EXCLUSIVE INTERVIEW WITH CO-OWNER/OPERATOR

SMOOTH CITY

1.    Where did the name LiMage come from?

•    The name“LiMage”derived from a friend of mine that passed away in 2004, it is his last name. Peace & love going out to Kevin LiMage.  We were having a meeting about the company and we really wanted the company to represent what we were about, “Smart, young, innovative, trendy, sexy, fun, real, etc [(I can go keep going ;)]” and it is all of the things my friend represented, he was 18 when he passed but he had so much to offer in the world of entertainment.  I thank Crooklyn Clan for helping us continue his name.

2.    How long has LiMage clothing line been in operation?

•    We have been in operating since February 2009.

3.    Who developed the LiMage clothing line?
•    No one person can take credit for creating the vision.  Together Sizzahandz, Riz, and I always wanted to get into the merchandise industry.  It was the right time, Siz & Riz are dedicated to fully servicing the music industry I think their career and work has proven that.  We really all put our ideas in the pot and “chef’d” up a mean brew.

CROOKLYN CLAN FOUNDERS....DJ RIZ & DJ SIZZAHANDZ!

4.    Before starting LiMage, did you already have experience in the fashion industry or did you have to educate yourself on the job?

•    We all have business training, either experience, or business degree’s, we knew that would not ensure success so we recruited, designers, marketing team, and product specialists to help grow the company with us.

5.    Who are the designers of LiMage apparel? Is there a certain direction you are trying to lead the brand?

•    “Question Marc” who is a top designer, photographer, & videographer designed some of our first pieces, and “Mr. Kevin Kind” did as well.  We have others; we will wait to release their names once their designs are ready to be produced. 

•    Or designs reflect and are geared the DJ/Music culture; Crooklyn Clan has always done this through their music now this is just another avenue to please DJ’s and musicians.

6.    How many people work for the company?
•    Currently there are 11 employees at LiMage Clothing.

7.    What separates this clothing line from others?
•    After EXTENSIVE (lol) research, there are other clothing lines that attempt to service the DJ/Music culture but their material is not high end/couture and other clothing lines that have high end materials/couture attempt with some of their designs to reach out to our culture but do not fully commit to the culture and understand what it means to be a part of the culture. We are the first to solely put it all together, with the designs and the materials. Take our “Mixer” shirt we understand what all those buttons do, how many other company owners that make music clothing can say the same? In each one of our designs we will continue to make sure that it FULLY represents the culture. Our products are made by DJ’s/musicians for DJ’s/musicians.

8.    How does the DJ culture influence your designs?
•    Answered in 7.

9.    What products do you offer?
•    Currently we offer T-Shirts; on deck we do have hoodies, jackets, button up shirts, turntable vinyls, headphones, turntable needles, laptop bags.  Oh we have a vision! LOL

http://www.crooklynclan.net/marketplace/

10.    Where do your materials come from?
•    It depends on the design at what is best for the customers, & environment. Our materials come from the United States, as well as overseas, it all depends.

11.    Where is the production location for LiMage clothing?
•    Currently our products are produced in Long Island, New York, as well as shipped.

12.    Can you list the LiMage projects to date?
•    See question 9.

13.    Do you have any celebrities wearing or endorsing your product yet?

ASHANTI

PLAYMATE MISS APRIL 2005 COURTNEY CULKIN!

 
•    We have a great deal of A-List DJ’s on deck, their names will be coming out shortly, also a few Playmates.  I can say that the Princess of Hip Hop & R&B will endorse us “Ashanti”.

14.    What's up next for LiMage clothing?
•    Growth, we want to keeping growing and properly representing the culture.  It is a lot of work growing a merchandise company.  Every day we want to take a step becoming better people and a better company.  As each project is successful it will help us release more designs.

15.    What is your favorite piece of LiMage clothing & why?
•    I mean this from the bottom of my heart, ALL OF THEM! We will always produce products that we will wear.  I think that is the key to successful products because if we do not believe, how can we ask others to believe in our products?

FACEBOOK: http://www.facebook.com/pages/Limage-Clothing/136807712994
INDEPENDENT SITE: www.LiMageClothing.com
TWITTER: www.Twitter.com/LiMageClothing

“Fetty Be knows the deal about dj's, she knows the deal about nightclubs, she knows who and whats hot and whats NOT.” CROOKLYN CLAN http://crooklynclan.net/