Just recently we were introduced to a brand new alcohol product by 360 Vodka. 360 is joining the ranks of progressive new companies jumping on the green, consumer conscious product development in the early years of the new the green movement. Artist and promoter, Mako Endo of Blowfish SJ & A Series of Innocuous Events, asked myself and my guests if we had tried the world’s first Eco-friendly flavored Vodka product 360 yet. He highly recommended we try the Double Chocolate 360 Vodka and proceeded to get us a round of shots!!! Being connoisseurs of Martinis, Margaritas and flavored shots, Fetty Bu & I were game to try ANYTHING labeled chocolate! We both are VERY big fans of Baileys, Kahlua, and Chocolate or Coffee Martinis!! We were intrigued and curious as to IF something labeled eco-friendly had the capacity to taste “good”!!! We took graciously took the shot and when we swallowed it were SHOCKED at HOW SMOOTH it tasted going down, the LACK OF BURN that normally comes with a Vodka or ANY shot for that matter. The taste of chocolate was nothing short of eating a Swiss chocolate bar and I know because I lived in Switzerland!!!!! It was SO smooth!! There was no residue left on our tongues and the effect was pleasant afterwards.” 360 Vodka Brand Ambassador, Graham Kimura stated,“I encourage everyone to taste 360 Vodka against their regular vodka as our smooth taste comes out on top every time. We also launched 360 Double Chocolate this year (2010) and in less than four months won a platinum
award for taste.” (CITED FROM: http://www.vodka360.com/resources/12_pressreleases/360Vodka07202010.pdf, July 20, 2010)
It’s just one of many different products that they offer including Cola!! The Vodka is 80 proof, so it saves a patron time when drinking in terms of getting to that happy place in a club!! This product certainly offers patrons a CHOICE and it’s definitely marketable in regions that embrace the eco-mentality such as the Bay Area.
THE CAST FROM MOTHERHOOD
Let’s face it, Grey Goose was cool, but to be eco-minded is MORE in keeping with the celebrity world and what is deemed as being socially conscious in this day and age. That “Green Wave” is being lead by many celebrities and 360 Vodka is part of their world.”Leaving the smallest footprint possible, 360 Vodka combines environmental responsibility with the essence of luxury.” (CITED FROM: http://www.vodka360.com/resources/12_pressreleases/360Vodka_20070614.pdf)
THIS is HIGHLY marketable AND it’s a product that’s easy to endorse when it tastes THIS GOOD!!!!!
DECADENCE WITH A
VODKA 360 FAQS!!!
“360 Vodka is the world's only sustainable vodka. Designed to leave the smallest footprint on earth, bottles are made with 85 percent recycled glass, featuring reusable closures and recycled paper printed with water-based eco-friendly inks.Designed to leave the smallest footprint on earth, 360 Vodka has set a new standard in the distilled spirits industry. Demonstrating an ongoing commitment to the environment, 360 Vodka is eco-friendly in every stage of distilling, packaging and marketing.360 Vodka is distilled in the most energy efficient distillery in the country, reducing fossil fuel energy by 21% versus 200% used by ...traditional pot stills.This distillery features one of the only carbon dioxide reclamation facilities on-site. The grain is grown locally less than 95 miles from the distillery, reducing fossil fuel consumption from transportation. 360 Vodka is distilled four times and filtered five times featuring coconut shells for a natural smooth taste.360 Vodka bottles are made with 85% recycled glass giving each bottle a unique green hue. The labels are made with 100% recycled paper featuring water-based inks.The swing-top closure comes with a prepaid envelope empowering Americans to return it for reuse and have $1.00 donated to local charities Designed for infinite reuse, the bottle is commonly reused for olive oils and water. Cases of twelve bottles are currently shipped in blue recycle bin containers consumers can reuse for curb-side recycling.”
(CITED FROM: http://www.facebook.com/360Vodka?sk=wall )
THE FETTY BU & FETTY BE WITH MAKO ENDO & MO RADA, ENJOYING A SHOT OF 360 DOUBLE CHOCOLATE SHOTS AT BLOWFISH SJ!!!!!!!!!!
Vodka Evolved: 360 Vodka is doing everything it can to have the smallest Carbon footprint possible. we have the Product, packaging, and an environmental benefits statement to prove it. Read below to see what you can do to "green" your lifestyle.
Reduce - Downsize your life. The planet will thank you for it. At 360, we’ve reduced our power and paper output. You can do the same. Use fluorescent bulbs – they use 75 percent less energy. Turn off the lights when you leave the room. Combine errands so you drive less. Consider carpooling whenever you can (or take public transportation). Take shorter showers. Don’t let the water run while you brush your teeth. Adjust your thermostat so you’re not wasting a/c or heat. Print on both sides of the paper (and then recycle the pages you don’t need.)
Reuse - Instead of adding to the world’s trash, think about re-using things. Like re-gifting new items you don’t need. Or re-purposing older items instead of throwing them away. Buy a reusable water bottle instead of that six-pack of throw-away plastic ones. Re-using saves money and resources. You can even find a second use for eco-friendly original 360 Vodka – put some in a spray bottle and spray it for a chemical-free way to repel bees and wasps at your outdoor party. Seriously. It works.
Recycle - At 360, we’ve made recycling a company priority. Every year, we recycle nearly 200 tons of materials from glass to plastics to paper. And our recycled packaging material has won awards. You can do it, too. Make sure your office recycles paper. Separate out your recyclables at home. Buy products from environmentally responsible companies that use recycled materials. Donate items to charity instead of just tossing them. Think about it – the world doesn’t need bigger landfills.
Re-think - Sometimes all it takes to help the environment is re-thinking ingrained habits. Even small steps can have a big impact – like bringing your own shopping bag, hanging your clothes to dry instead of using the dryer, planting a tree, putting trash in the trash can instead of dropping it on the ground, buying a reusable coffee mug or water bottle, or helping with a community clean-up project. At 360, we believe that going green shouldn’t be just a slogan, it should be what you do every day.
CLOSE THE LOOP
When you are finished with the cap, send it back!
“360 Vodka was created to be the first eco friendly distilled spirit in the world. We have taken the leadership position in our industry by creating a one-of-a-kind, award-winning vodka and an innovative recycling program that helps to preserve our environment by reducing waste and resource consumption.
The bottle is designed for infinite reuse, thanks to the swing-top cap. We love to see our bottles reused for anything from olive oil to water to spices and even candy.
Request a quantity of prepaid envelopes and mail back your swing-tops to us. It’s a program we call “Close the Loop,” and it’s just one of the many things we’re doing to make 360 Vodka green and sustainable.The program is simple: before recycling the bottle, simply remove the swing-top cap and mail it back to us in the postage paid envelope (made from 100% recycled paper). We’ll reuse it, thereby reducing waste and conserving the resources and energy to make a new one.
To date, we’ve received over 50,000 swing-top caps and for each one we receive, we donate $1.00 to Global Green USA who share our same commitment to sustainability.
If you’d rather not wait for a prepaid envelope, feel free to mail back your swing-top to this address: 360 Vodka Close the Loop Program, POS Department, One McCormick Lane, Weston MO 64098-9900.”
FOR MORE AMAZING 360 VODKA RECIPE’S GO TO: http://www.vodka360.com/recipes.html
KEEPING THE BEAT ECO-FRIENDLY WITH 360 VODKA!
DJs!!!! This is the COOLEST toy out there for you!!! HOW would you like your USB flash drive stick to TRANSFORM into an animal or some other cool creature!!
Check out this article that was posted in 2009 in Japan!!! We are JUST getting the trend now…Hey better late than never! These things would make fantastic Xmas gifts!!
After several delays, yesterday Japanese toy mega-manufacturer, Tomy, finally released its “Transformer devicelabel” optical mouse and USB memory sticks. Dinobot and Overkill are fully-functional transforming computer mice….
…while Ravage and Tigatron are transforming USB memory sticks.
Thanks to the global recession, the working world has been spared from these computer products . According to one online seller of these products, Strapya-World.com, “these Transformers have finally become something adults can use—These awesome and famous Transformers characters turn into valuable PC accessories that can even be used in the office.”
WANT THEM??? JUST GOOGLE THEM AND YOU CAN NOW GET THEM ON AMAZON!!!
KEEPING THE BEAT TRANSFORMER COOOOOOOOL!!!
In light of the terrible heat wave striking our friends to the East of us, here is a fabulous way to keep cool in the clubs or at your private home parties!!! Take a walk on the WATERMELON side and try a Watermelon Margarita!!! Doesn’t that sound FABULOUS and it looks even more elegant served up with just a sliver of Watermelon garnish!??! It’s cool looking and even COOLER going down!
Keepin’ things on the COOL SIDE for our loyal fans!!
“This easy-to-make margarita features fresh watermelon muddled with Mexican agave syrup, a natural sweetener derived from the cactus.”
Total Time: 5 min
- 1 1/2 ounce(s) Don Julio Blanco Tequila
- 1/2 ounce(s) lime juice
- 1/4 ounce(s) agave syrup
- 1 slice(s) watermelon
- Muddle watermelon and agave syrup, add rest of ingredients, and shake well.
- Double strain into a frozen martini glass.
- Garnish with a watermelon slice.
OR TRY FREEZING THEM TO MAKE A REFRESHING POOL PARTY POPSICLE (ADDED FETTY BE!!!)
RECIPE SITED FROM: http://www.delish.com/recipefinder/watermelon-margarita-drink-recipes
FETTY BE LUVVVVVVVS THE LATEST COLLAB REFIX FROM CHEW FU AND GHR ON COLDPLAY’S EVERY TEARDROP IS A WATERFALL”!!!! AND IT TRULY IS…..
CHECK IT OUT!!! SPREAD THE WORD BABIES!!! AUGUST HIT RIGHT HERE!
It’s a controversial topic in the nightlife industry and there are definitely arguments from both sides for and against training for club bouncers…However, it looks like enough civil action has been taken against club owners for bouncers that use excessive force, that law now has kicked into effect. Take it or leave it, the power is truly shifting out of the hands of the enforcers and into the hands of the public. It can be seen happening in the law enforcement industry too. With the onslaught of amiture videographers filming everything and anything done in public, ANY use of force between two human beings is now scrutinized on a microscopic level to ensure that no misuse or abuse of power occurs.
This gets tricky however when you start throwing alcohol, hormones and body mass into the mix. California is always a ground breaking state when it comes to defending rights. This state has now mandated that all club bouncers have a certain number hours of training, before being allowed to maintain and exercise crowd control within nightclub settings. Check out what Netta Aranpour reported today!
BELOW WAS CITED FROM: http://kdrv.com/page/218494
July 19, 2011
By Netta Aranpour
(CNN) -- California has become the first state in the country to pass a law creating a license for all nightclub "bouncers."
Underage drunks, flirty drunks, feisty drunks and there's always the fighters. These bar and nightclub guards now required to have professional training to deal with the uncertainty of a night out.
Robert Smith, President of Nightclub Security Consultants, is running a new state mandated 16-hour training course. The reality, if you're that buff guy on guard in the club telling drunks to settle down you're likely to get in a fight. Leaving these bouncers vulnerable to getting sued, even as many as two years after a bar brawl.
This training can protect those who are supposed to do the protecting.
They're also learning about terrorism and weapons of mass destruction. Hospitality worldwide is a constant target of terrorism. Robert says bouncers 10 times more likely to get attacked than a cop, making this training that much more valuable.
Club bouncers are now required to have a criminal background check before they are hired, and at least 16 hours of job training.
YOU DECIDE?? IS THIS A GOOD THING OR NOT?!
Keepin’ you in the FRESH and IN THE KNOW!
I was recently introduced to this revolutionary? new facial dance craze via a friend on Facebook. Will it catch on fire like Dubstep has?? ART GIVES BIRTH TO ART. Brilliant!! MOVE OVER DOUGIE! FEATURING THE ARTIST AND CITED FROM HIS SITE: http://www.youtube.com/user/esoterradubstep
I get approached at my gigs and emailed all the time from new DJs or people interested in becoming a DJ and they always ask me – What’s the best equipment to buy if you want to start learning? Do I need to buy the best equipment on the market? Well my general answer is usually “Are you crazy? Course not and what is the point spending all your money if you might not enjoy it as much as you thought”. I started with a pair of Soundlab belt driven turntables and mixer that cost me £125 just to get my feet wet then in time as my ability grew so did the quality of set up. Things are a lot different now in the “digital DJ” era so what would I recommend for someone wanted to check out the dark art of DJing?
Well for your “first mix” I would recommend First Mix from Gemini that will let you explore the basics of DJing and decide if its for you before blowing all your hard earned cash. The First Mix is a USB controller that you can connect to any Mac or PC and comes bundled with a copy of MixVibes Cross LE (but also works with Traktor, Virtual DJ and Algoriddim Djay) so straight out of the box you can start to get your mix on using your digital music collection. Made up of two decks and a mixer First Mix is perfect to get your head around how music is mixed and controller by a DJ with functions like auto sync and DJ style sound effects.
For me this is a learning tool as there is no headphone monitor output or line faders but for a cost of only £89 ($142 US) this should be your first stop if you think DJing is for you and would be a perfect gift for any music lover.
KEEPING THE TECH BEAT WITH SCOTT GRANGER
REPRODUCED WITH PERMISSION FROM:
IT’S HAUNTINGLY BEAUTIFUL!!! ANOTHER INCREDIBLE EFFORT ON ANDAIN’S “BEAUTIFUL THINGS” BY THE BEAT THRILLERZ, PRODUCED BY MICKEY BONO!!!
AUGUST HITS LIST MATERIAL RIGHT HERE!!
PLAYBOY MISS APRIL 2005 COURTNEY CULKIN, PLAYMATE KENDRA & FETTY BE
ON THE BUZZ, WE ADORE JOE BERMUDEZ!!! CHECK OUT HIS LATEST SEXXXY RMX FEATURING THE ONE AND ONLY….BRIT!!!
“Britney Spears is an unmistakable force in pop music. She is currently on a massive tour with Nicki Minaj, wrote a song for Selena Gomez and Ke$ha even day dreams about skinning dipping with her. "I Wanna Go" is the 3rd single from Spears' latest multi-platinum album and is classic Britney at her best.
Officially commissioned alongside Moguai, Garerth Emery and Jump Smokers, Joe Bermudez once again leaves his distinct mark on the track. The result is a powerfully infectious bass groove that is sure to win over audiences around the world. Look for this sexually charged remix to top the charts very soon!!!”
Listen to the Joe Bermudez - Chico Mix here:
DJ Times has also nominated Joe Bermudez as one of America’s Best DJ’s for the 4th consecutive year. You can vote for him and your other favorites at:
For exclusive remixes, upcoming tour dates and more visit:
THE AMAZING MMR STAFF WITH JOE BERMUDEZ!!
A VERY HAPPY BELATED 1ST AND 4TH TO YOU ALL IN CANADA & THE UNITED STATES!
IT’S SUMMER BABIES AND IT’S TIME TO PLAY OUTSIDE!!! WE ARE SO EXCITED ABOUT ALL OF THE AMAZING MUSIC THAT HAS BEEN FEATURED THIS SUMMER SO FAR!!! HUGE ANTHEMS LIKE DEADMAU5’S RAISE YOUR WEAPON OR FERRY CORSTEN’S CAN YOU FEEL IT!!! THOSE TWO HAVE BEEN OWNING THE AIR WAVES, NO QUESTION!!
WE ARE ALSO EXCITED ABOUT ALL OF THE SUPER HAWT DUBSTEP MIXES THAT HAVE BEEN ROLLING OUT AS A RESULT OF THE MUSIC FESTIVALS AND DJs WHO HAVE LITERALLY FALLEN IN LUV WITH THIS UBER CHIC GENRE!! I THINK CHARLIE SHEEN EVEN DID HIS PART TO HELP SOLIDIFY THIS GENRE IN THE MAINSTREAM MUSIC CULTURE!!! LOL DUBSTEP IS REALLY EVOLVING INTO A MOVEMENT AND IT’S BEEN ON FIRE THIS SUMMER!!!
NO MATTER WHERE YOU MIGHT FIND YOURSELF THIS SUMMER MY BABIES, IF IT’S POOL SIDE AT A SEXY PARTY IN VEGAS, THE BAY OR MIAMI…OR OUT ON A GORGEOUS LAKE BUMPIN’ IT…MAY MUSIC FILL YOUR HEART WITH JOY & RELEASE!
FETTY BE’S JULY HIT’S LIST!!!
Pump Up the Kicks (DJ Kue Rmx) – Foster The People
Awooga – Calvin Harris
Raise Your Weapon (Ken C Rmx) – Deadmau5
Can You Feel It – Ferry Corsten
Drug Hangover – Hot 22 (Original Mix)
Valodja Talking Dirty (Eddy Santana Dirty Re-Work) – Steve Angello & AN21
City From The Heart (Bjorn B Rmx) – Linnerd
Show Goes On (Mo Rada Space Junk Edit) – Mo Rada
Awooga The Island (DJ Beatbreaker & DJ MakJ Bootleg) – Calvin Harris
Get Your Bass Up - Felipe Avelar Bootleg
Beautiful People – Chris Brown and Benny Benassi
Taking Over Now (Dr. Kucho Mix) – Miami Calling feat. Hannah
Dreamer (Cova n Mo Rada Mix) – Livin’ Joy
Drop It Low (Disco Fries Radio Mix) – Kat DeLuna
Know The Ledge – Megaman & Scene Rmx
San Francisco (Cahill Radio Edit) – Cascada
Muevete Part 10 – DJ Damianito
Gucci Gucci - Rock-It! Scientists Dirty Rmx
Lil Wayne - How to Love (Giulietta Cover)
Sunshine – Todd Terry & Lisa Pure
Dina The Warrior – DJ NueYork
Late Night Shenanigans Vol. 5 – DJ Panduh
DJ Wattsy D&B and Bassline Mix 2011 – DJ Wattsy USING FETTY BE CUSTOM DROPS!!
Eclectic – DJ Spy
Rock N Classix Remash Mix – DJ Stylus
Happy Gorgonzola Vocal House – DJ Stylus
Bounce – DJ David Foley
Pool Sessions Vol. 2 – Jimmy Martinez
Dubstep Independence 2011 Mix – DJ MT
Strictly DubStep – Mix Master Miguel
I Love Indiescrection Pt. 3 – DJ Danny Rockz
Late Night Grooves – DJ Spy
94.5 TheVibe Radio Mix 06-24-11 Part 3 – DJ Fabian’s Live Set
Electroman – Benny Benassi feat. T.Pain
High Heels & Miniskirts Vol. 2 – Deejay Callen
San Francisco – Cascada
Sweet Dreams Hot Dubstep - Dirty Dreams Rmx
Vegas Nights – DJ Rev Kev Rmx – DJ Steve R Vmx
Sexy and I Know It Club Mix – DJ Beatbreaker Rmx – DJ Buddha Vmx
I Wanna Go Awooga - Anthem Kingz Rmx – Vid3o Bastardz
Lil Wayne – How To Love (Giulietta Cover)
PLAY HARD, PLAY HAPPY, PLAY PEACEFULLY, PLAY SAFE AND THEN HIT REPEAT!!
JULY HITS LIST WITH LUV….
KEEPIN’ THE BEAT SUMMER HAWT!!
Recently, I came across this amazing and relevant article by Kate Lunau from 09’, featuring a fascinating perspective about a new phenomenon happening in the club world…it’s called musical ADD (ATTENTION DEFICIT DISORDER).
THE FOLLOWING ARTICLE IS CITED FROM: http://www2.macleans.ca/2009/11/19/sir-mix-a-lot/
“A growing number of young people suffer from musical ADD”
by Kate Lunau on Thursday, November 19, 2009 12:00pm
When Toronto DJ Yale Fox performs for a young crowd, he’ll generally only play a song for a minute or so before mixing out to the next one. “I rarely play past the first chorus,” says Fox, 24. “It sounds weird, but it’s nightclub standard nowadays.” When he played his first corporate gig (where the audience was 30-plus), Fox was surprised. “Everyone kept saying, ‘You’re mixing the songs too fast,’ ” he says. “I had to slow myself down and play the whole song.”
That night, Fox became aware of what he calls a “generation gap” in how younger people (say, those aged 25 and below) listen to music, compared to older crowds. He sees it when he’s driving with his parents, too: Fox will skim through tracks on his iPod, while his parents “scream, ‘Just let the song play!’ ” Working with University of Toronto sociologist Robert J. Brym, Fox has written a paper that coined a term for his generation’s inability to listen to a piece of music that lasts more than 90 seconds: musical attention deficit disorder, or MADD. It’s a condition he’s been studying—as a DJ, first-hand—and one he believes is on the rise.
With endless digital distraction at our fingertips, says Fox, our attention spans have grown shorter. People of every age are affected, no doubt; yet he and Brym believe the younger generation is especially susceptible. Today’s teens and twenty-somethings, Fox notes, were “born into technology.” The two define MADD as a condition associated with frequent song skimming and a greater ability to multi-task than their parents’ generation.
It’s a change that’s reflected in, and exacerbated by, today’s dance music. Indeed, Fox, who believes he’s “one of the few people in the world studying nightclubs,” thinks he and his fellow DJs are partly to blame for all this musical ADD. Instead of vinyl records on a set of turntables, many of today’s best—Fox included—use Serato Scratch Live, a digital DJ system that lets them mix songs faster.
Back in the disco era, when records were king, 16-bar intros were common, Fox says, so DJs had more time to transition into the next song (Anita Ward’s Ring My Bell has a 32-bar intro). Fox, who used to work with records before switching to Serato in 2004, remembers how cumbersome it could be: “I’d have to find the next record, get it out of the sleeve, put it on the turntable, mix it in, and hope the dance floor stays tight.”
With Scratch Live, DJs can now play digital music on a computer, using time-coded vinyl to scratch, beat-match and do other tricks. “If you drop the needle one minute in on the vinyl, you’re one minute into the MP3,” Fox explains. As a result, DJs are mixing into the next song faster, he says, a change that’s being reflected in songwriting and producing, too: compared to Ward’s disco anthem, Akon’s Right Now, a popular club track, has just an eight-bar intro.
In the days before Serato, record releases would spark near-riots among DJs: the best vinyl was a scarce, and finite, resource. “We’d jostle each other to get into the record store first, to pick up the latest and greatest cuts,” says dance music producer Ben J. Abbey (stage name Division By Zero). Montreal DJ and promoter Paulo Cardoso remembers paying close to $20 for a record, then jettisoning it after just one use because “by the next Saturday, all the DJs would have the same one.” And carting records around was back-breaking: each record crate, Fox says, “weighed, like, 75 lb., and then you only have 150 records with you for the night.”
How times have changed. “Now, we go onto a website like iTunes and purchase songs, and then import them onto the computer and play them the same night,” Abbey says. Instead of 150 records lined up in a crate, Fox now has upward of 20,000 tracks on his computer. (Even in the digital era, DJs are finding creative ways to one-up each other, trolling blogs for bootlegs or unusual remixes.)
Serato’s been a godsend, to be sure, but there’s been some backlash, too. Since new technology made it more accessible, “it seems like everybody and their mother’s a DJ,” Cardoso says. Countless are guilty of transitioning from one song to the next too quickly, he believes, showing off for promoters, club owners or other DJs, instead of playing to the crowd. “By the time a group of girls hits the dance floor, the DJ’s already mixing out,” he says. “It’s a problem from coast to coast,” and it’s gotten worse “since the Serato phenomenon took over.”
No wonder the new music sounds skittery and strange to an older crowd, who grew up listening to entire songs instead of a musical highlights reel.
Fox doesn’t think musical attention deficit disorder is a bad thing, necessarily—just a trend worth understanding. But if teens are constantly multi-tasking (listening to music, say, or on Facebook) while doing homework, doesn’t the quality of the work suffer? Fox doesn’t think so: “I was definitely multi-tasking while I was writing this paper.”
WHAT DO YOU THINK DJs?? Do you see this? Do you agree? Is this phenomenon a post-DJ AM response to the Mash-up genre that has encouraged the fast off and on blasting of music sampling. It’s hard to say, but studies are indicating that our global attention is DEFINITELY getting shorter and shorter! Even in the nightlife scene now!!
Keeping the beat and A LIL BIT PSYCHOLOGICAL!!!